Earlier in the week I shared the problem of needing a new name for my “jumboSHRIMP Marketing” presentation. I offered up an assignment and was impressed with the answers submitted to me on the blog and through email. However, I decided not to use a reader-submitted title.
Instead, I’m using a title that’s been floating around my noggin for many months.
Sure ... "The Bigness of Smallness” lacks the catchiness of “jumboSHRIMP Marketing.” But, it still conveys how small businesses can look big and big businesses can get small in a somewhat compelling way.
Thanks again to everyone who offered up ideas and perspective.
I like it, says it all!
Posted by: Susan Martin | April 26, 2007 at 06:24 PM
I reckon Seth Godin ("Small Is The New Big") might have something to say on the matter.
Posted by: Joe Greenlight | April 28, 2007 at 01:58 AM
Joe ... as I referenced, lots of folks are saying similar (but dissimilar) things from “Small is the New Big" to “Small Giants” to “Think Big. Act Small” to many other variations. Not sure anyone else has phrased this like THE BIGNESS OF SMALLNESS.
Posted by: johnmoore (from Brand Autopsy) | April 28, 2007 at 03:35 AM