Continuing my “would you care” series ...
What say you?
Post inspiration | Mavericks at Work
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
dude, you've got a good idea here but it'll be better if you put some research into the crimes each of these companies commits instead of using a template entry for each name you come up with.
corporations = bad; but state why. it'll help more, trust me.
keep up the idea ;) you're onto something, just need more work in the main posts.
Posted by: Joey | March 23, 2007 at 11:25 PM
Here's a company to nail: Menu Foods -- they create many brands.
Or this CNN story about it...
Posted by: Joey | March 23, 2007 at 11:33 PM
i lived in vancouver when they bowed as the vancouver grizzlies...an expansion team in the nba is a joke. the nba and the existing franchises simply hold the new team's over a barrel and violate them with a new franchise rulebook that all but guarantees a terrible team for at least 15 years.
i was the first to breathe a sigh of relief when the team moved to memphis. it was difficult living in a beautiful, cosmopolitan, international city like vancouver and hearing from any/all prospective draft picks that they will not come to vancouver.
they could have at least changed the name to something relevant to memphis though. just let the whole grizzly-persona disappear.
Posted by: Meek Speaks | March 24, 2007 at 11:21 AM
would like to correct my typo of "team's" to be "teams".
Posted by: Meek Speaks | March 24, 2007 at 11:24 AM
Heh, who are the grizzlies? That is how much they matter to me.
Posted by: Kris Patel | March 24, 2007 at 08:37 PM
Would you miss the "would you care" series?
Posted by: Matt Ellsworth | March 26, 2007 at 10:04 AM
Nope. I wouldn't miss it. And I'm the one doing it. But you gotta agree that there are lots of smart comments from folks in this series.
Posted by: johnmoore (from Brand Autopsy) | March 26, 2007 at 10:23 AM
Although the team name and mascot are totally out of context, and the re-brand was a bit contrived and retro-fitted to connect a totally misplaced creative concept (the Vancouver Grizzlies) to Memphis, one must admit – at the very least – they have a distinct logo. I live in Memphis, and would miss the Grizzlies if they left.
Posted by: Carl Fox | April 02, 2007 at 11:36 PM