Three Reads | Chipotle

ONE | BusinessWeek on how/why Chipotle uses Word-of-Mouth Marketing. [cached article]

TWO | Sam Decker riffs off the BusinessWeek article on Chipotle and breaks down some interesting financial numbers.

THREE | A blog about Chipotle written by a dude who loves Chipotle.

BONUS READ | Adelino de Almeida muses about Chipotle being a case study example of growing a business through Word-of-Mouth.

Comments

[chipotle-eater]

Hey, thanks for the mention. While chipotle is mentioned in passing a few times here on BrandAutopsy I'd love hear some more in depth analysis.

[Adelino de Almeida]

Self-serving perhaps, but there is also my brilliant post contrasting Chipotle's with Starbucks' approach to marketing and growth

[johnmoore (from Brand Autopsy)]

Adelino ... your brilliant post is now highlighted as a "bonus read."

Chipotle-eater ... I'm sure to share my HMOs (hot marketing opinions) on Chipotle in the future. It's a business I admire.

[Adelino de Almeida]

I have been known for my modesty :)
On a more serious note: it's great to keep the discussion going on this topic.

[Alex B]

After reading Adelino's Chipotle entry, and your follow up, it brought up fond memories of MY Chipotle (the original on Evans in Denver, Co). Not only do customers help the lesser experienced customers in line, but when I went I hoped to see MY "burrito assembly artist" (BAA), and if I didn't (sigh)...I knew it would be a lack-luster Barbacoa (http://en.wikipedia.org/wiki/Barbacoa). The word of mouth "strand", if you will, is much like that of Starbucks' in that respect, in that every customer has THEIR store and even THEIR burrito guy/gal. Whether it be your favorite barista, or your favorite BAA, both places foster a connection between customer and employee that is worthy of blogging about.