January 02, 2007
johnmoore (from Brand Autopsy)
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
Great "review" of WSJ! How was the reading experience? Did you find your favourites and were they presentable, readible? Were you compelled to read more articles based on the layout and flow of content?
Posted by: Chris Herbert | January 03, 2007 at 09:28 PM
Chris ... I'm stil getting used to the redesign of the paper so it's too early to fully comment on my "reading experience."
While the look and the feel of the paper has changed, the writing hasn't changed. And that's a good thing as the WSJ is a very well written paper.
Now, I do think the "In Summary" boxes for key articles is good and bad. Good in that I can quickly pick-up on the article's key takeaways. Bad in that I am skipping articles based upon how compelling (or non-compelling) the "In Summary" boxes are.
Gotta admit though ... the smaller size makes the paper "feel" less substantial. The WSJ has always been a "big" paper with its wide columns. It's bigness made it seem more worthy, more informative, and more special.
When I hold the paper in my hands now, it lacks that "bigness" quality. It doesn't feel as substantial. However, all the news and information is still there. They haven't skimped on content in making the paper skimpier.
Because they haven't compromised on content, just compromised the size of the paper ... I'm sure this "less substantial" feeling will pass in time.
Posted by: johnmoore (from Brand Autopsy) | January 03, 2007 at 10:57 PM
Very nice John. Looks like it might be worth picking up the new print edition just to kick the tires myself.
Posted by: Phil Gerbyshak | January 04, 2007 at 12:01 AM
The WSJ is my favorite, although I haven't been reading the paper much lately.
But you've motivated me. I've got today's paper in hand, a good bottle of wine, and the kids and wife are asleep!
Tire kicking time as Phil says
Posted by: Ted Demopoulos | January 05, 2007 at 09:55 PM
Just so you know, there is a site that somehow gives free access to WSJ articles: http://www.congoo.com/netpass/install
you can see WSJ articles on their site: http://news.congoo.com
Posted by: Terri Clayborn | January 20, 2007 at 11:53 AM