December 21, 2006

Michael Wagner on Trustiness

Steven Colbert provided the inspiration by creating the word Truthiness. Gary Stein parlayed Truthiness into Trustiness. Now, Michael Wagner gives us the Truthiness about Trustiness …

“Trustiness is that ‘not quite sure I am being told the facts’ feeling clients have just before they write the check or open their pocketbook. It’s the alarm bell going off in their minds which produces the inner dialogue, ‘I’m not so sure this is a good idea, but the salesperson seems to be telling me the truth.’”
“I suggest you skip both truthiness and trustiness and go straight to telling the truth and earning trust.
READ MORE from Michael Wagner
Dec 21, 2006 10:52:54 PM | Advertising Strategy, Business Strategy-related, Marketing Strategy

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johnmoore (from Brand Autopsy)

As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

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