November 07, 2006

Hear TRIBAL KNOWLEDGE on Hear2.0

Recently I chatted with Mark Ramsey of Hear2.0 acclaim. Mark’s a whiz-bang radio marketing guru and crazy movie fanatic. Our paths have crossed many times online with me linking to Mark and Mark linking to me so it was nice to chat voice-to-voice with him.

Our conversation focused on Starbucks TRIBAL KNOWLEDGE stuff as well as how radio stations can apply some of the “tribal truths” Starbucks has used to build an endearing and enduring brand.

You can wander over to the Hear2.0 site and listen to our 15-minute conversation as well as read a short excerpt of our interview.

Thanks Mark for making this happen.

Nov 7, 2006 10:14:52 AM | Starbucks Tribal Knowledge (my book)

1 Comment

Mark Ramsey

Hey, thank you John! It was (and is) a pleasure!

Posted by: Mark Ramsey | November 07, 2006 at 12:42 PM

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johnmoore (from Brand Autopsy)

As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

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