Growing a Brand. Growing a Team.

Months ago I was asked to give a one-off presentation at the 2006 In-HOWse Designer Conference (being held this week) for session titled, “Growing a Brand. Growing a Team.” I didn’t struggle with the crux of the content but I did struggle with how to make the content compelling and relevant.

Lucky for me I received a galley copy of Bob Sutton’s to-be-published book, THE NO ASSHOLE RULE, last week. Bob's book inspired me to showcase how productive project teams have more “likeable” team members than “asshole” team members. From there, I infused the presentation with some Tim Sanders LIKEABILITY FACTOR thinking and voila … a richer presentation.

Thanks to SlideShare, you can sample the slides by clicking the ‘play button’ below …

RSS Readers ... click here to view the slides.

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There’s a workshop on Tuesday where I plan to have attendees develop personas for asshole employees and likeable employees. Look for a follow-up posting sharing more from the presentation and the workshop.

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Comments

[Mike Sansone]

When I saw the number of slides, I hesitated. Glad I started clicking. This presentation is LOVEable!

[johnmoore (from Brand Autopsy)]

Mike ... thanks for getting past the SIXTY SLIDE phobia. They move fast. Glad you got something outta it.

[Balaji]

Fantastic. All the points mentioned in the slide need to be engraved in one's brain if one has to grow into something meaningful. Thank you very much.