The ‘P’ of Panache

In a just-published MarketingProfs piece, Ricky Gold spells out his 3 Ps of Marketing. Sure, outlining marketing ideals into alliterative Ps (or alliterative anything) has become somewhat tired and trite. Every marketing class in college harps on the 4Ps of the marketing mix from product, price, promotion, to placement.

What Ricky does that's different is including one of my favorite non-marketing words into the alliterative mix of Ps—PANACHE. Here’s how Rickey talks about panache in marketing …

For most businesses, when I refer to panache, I mean "that extra something." An edge. It might not even be anything you can define. Call it flair or spirit—charisma or energy. It's what makes people want to listen to what you have to say. Or see what you have to sell.

For more, read Rickey Gold’s super-snappy “Three Ps of Successful Marketing.”

Comments

[David Rogers]

Purple.

[johnmoore (from Brand Autopsy)]

So, is Panache the new Purple? Or is Purple still Purple enough to have more Panache than Panache has?

[rickey gold]

Thanks, John. Glad you liked the article.
And David, Purple is still Plenty Purple...although panache was posh long before
Purple Cows roamed the plains.