Since I’m into this blogging thing, a book about business blogging wouldn’t seem appropriate for me. And chances are if you’re reading this, you also do not need to read a book about business blogging. But you probably know someone who does need to read a book on business blogging.
(Come on … we bloggers all have friends at businesses who have yet to embrace the blogging/social media cause. Right?)
While prepping for a presentation I’m giving next month on Applying Online Word-of-Mouth [website | .pdf brochure], I riffled through Debbie Weil’s just published book, THE CORPORATE BLOGGING BOOK, and found it to be the best of the blog book bunch.
(The blog book bunch? It’s becoming an industry in itself as evidence by these books … book one, book two, book three, book four, book five, book six, and more.)
Debbie’s book is the best of the bunch because it’s actionable. She wastes little space in telling stories about blogging and instead, shares practical insight and guidance on all the relevant issues businesses face when deciding how, when, where, and why to blog.
In other words, THE CORPORATE BLOGGING BOOK is chock-full of everything you need to know to better champion the blogging/social media cause at your business. Learn more on Debbie’s companion book website.
I've been looking for a good book to distribute as part of our training sessions, so I picked up a copy last night. On first glance, looks very nice. Thanks for the recommendation!
Posted by: Jake | August 24, 2006 at 02:25 PM