On her Must Read Business Books blog, Nettie Hartsock has posted an interview we did over email. Nettie asked me questions about how companies should view customers and about actions companies can take no matter their size to engender better branding. And yeah, I shared Starbucks Tribal Knowledge throughout. >> LINK to the INTERVIEW <<
August 11, 2006
johnmoore (from Brand Autopsy)
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
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