July 06, 2006
Marketing Masterpiece Theatre
johnmoore (from Brand Autopsy)
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
fyi ... the folks at ChangeThis just published the introductory chapter of THE CULTURE CODE as a manifesto (pdf link).
Posted by: johnmoore (from Brand Autopsy) | July 06, 2006 at 01:31 PM
What a load.
And I seem to recall the customer generated campaign to bring back the round headlights on Jeeps that started with people making their own bumper stickers and t-shirts that read: "REAL Jeeps have round headlights."
-Spike (former owner of a '97 Wrangler)
Posted by: Spike | July 06, 2006 at 03:02 PM
Yep ... real Jeeps, like real horses, have ROUND eyes and not square eyes! What a load of Marketing Hooey from Clotaire.
Posted by: johnmoore (from Brand Autopsy) | July 06, 2006 at 03:21 PM
Rapaille's mouth is shaped like a horses ass.
Posted by: Adriano | July 06, 2006 at 07:54 PM