July 23, 2006

JUICING THE ORANGE | Marketing Masterpiece Theatre

For those unfamiliar with Marketing Masterpiece Theatre, it’s my way of highlighting remarkable (and forgettable) business books by doing a dramatic reading of a passage from the book, Yeah, they’re goofy. But hopefully they’ll make you think a little and laugh a little. With that explanation, I present to you the latest episode … a dramatic reading from JUICING THE ORANGE.

Juicing_the_orange
EPISODE | JUICING THE ORANGE (mp3) [6:50 min, 4.7 MB]

Jul 23, 2006 7:46:00 AM | AudioBlogs, Business Book Musings

2 Comments

George

Honestly, that was horrible.

Posted by: George | July 31, 2006 at 01:27 AM

Mike

The only thing worse than the talent that read this passage is the content of the rediculous book the reading came from. Who wrote this?

Posted by: Mike | August 07, 2006 at 04:58 PM

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johnmoore (from Brand Autopsy)

As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

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