The manuscript is baked. Blurbs are being solicited. Galley copies are being printed. The tribalknowledge.biz website is being created. All and all — lots of activity going on as Kaplan Publishing is busily prepping TRIBAL KNOWLEDGE for a Sept. 1st publication date.
Over the next few months, I plan to share more tidbits about the book including excerpts and insider commentary. Don’t expect TRIBAL KNOWLEDGE to be a heavy-handed pedantic-rich business book distilling tired and trite platitudes about Starbucks’ business success.
Instead, TRIBAL KNOWLEDGE has been written to be a breezy business book sharing ideals to spark ideas with entrepreneurs, small business owners, and marketers. Basically, this book shares business and marketing lessons I learned while spending nearly a decade working deep inside the Starbucks marketing department. Some of these lessons include: Bake Marketing into Your Business ; Strong Brands Always Have More Brand Credits Than Debits ; Only Three Strategies Exist to Drive Sales ; and Participation Is the Price of Admission.
As a TRIBAL KNOWLEDGE teaser … you can download and read the Introduction chapter (pdf file).
Oh yeah, I’d be remiss if I didn’t mention you can pre-order the book at Amazon or Barnes & Noble.
Way to go John!
I'm excited for you and for those of us who get to learn from your experiences. Looking forward to it.
Posted by: DUST!N | June 13, 2006 at 11:11 AM
Looking forward to it as well!
Posted by: Todd Ruth | June 13, 2006 at 09:51 PM
very cool! and, your blog is already much better than Dan Pink, etc....make sure you do a book signing in the austin texas badlands....
Posted by: jbr | June 23, 2006 at 10:17 PM