Mark Ramsey … your marketing sucks!

Now that I have your attention (and Mark Ramsey’s initial ire) … wander over to Mark’s RADIO NEXUS blog and listen to his way tasty conversation with Mark Stevens, author of YOUR MARKETING SUCKS (a past recipient of a johnmoore Marketing Book Award).

In the interview, you’ll hear some insightful, smartly cynical, and refreshingly down-to-earth observations from Mark Stevens on not only the marketing game, but also the radio marketing game.

Oh yeah, I’m super-tardy in pimping Ramsey’s FRESH AIR book. It’s a best-of compilation from his series of No-Nonsense Marketing Smart Tips blog posts. The book contains musings on radio marketing from a slew of marketing pros. Good stuff … well worth reading.