I may be advertising agnostic, but I ain't oblivious to whiz-bang creative. This billboard from McDonald's is wicked good.
SOURCE | Advertising Age | Dec. 19, 2005
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
You don't have to stop hating what most people try to do with advertising to admire a good creative piece that ACTUALLY SELLS SOMETHING. This fits nicely with the idea that advertising still works to remind people of some brand/product they're already familiar with. And it shows the product, what a concept!
Posted by: Gary | January 04, 2006 at 08:29 AM
But would you buy the shake? ;)
Posted by: Tom Asacker | January 04, 2006 at 09:42 AM
Don't know if I'd go out of my way to buy the shake - after all, that'd mean I would have to actually go to a Mickey D's (and such visits are largely limited to bio breaks on various turnpikes when I have no other option.) But, if they had a store/kiosk right there - yes, I just might. And, as long as I was being bad, I might just get some fries too!
The sign makes me smile and humor is (almost) always a great way to connect with customers.
Posted by: Mary Schmidt | January 04, 2006 at 10:42 AM
Hi John
This is a great ad indeed.
And I read the "advertising agnostic" article. I believe both measures help to increase sales: product improvement and advertising. The choice depends on how good the company knows their clients.
My best regards.
Posted by: Bruno Kaneoya | January 04, 2006 at 11:39 AM
Too funny! What a great billboard! Hey, thanks for all you do on this site; it's helping a lot of people. I have permanently linked to it from PRMama. Keep up the great work.
-gena
Posted by: Gena Suarez | January 04, 2006 at 07:39 PM
Very Nice.
Never would have gotten past the legal department I work with though. Because in reality if you turn a McDonalds shake up-side down it wont stay in the cup!
They are so inside the box!!
Posted by: Stephen Macklin | January 04, 2006 at 08:54 PM
The real question is whether or not there is a McDonalds right near that billboard.
What is it that Jay Conrad Levinson of Guerrilla Marketing fame wrote?
The best two words on a billboard are "Next Exit." (or something to that effect)
Posted by: DUST!N | January 05, 2006 at 11:55 AM
That's a really good one.
Posted by: olivier blanchard | January 05, 2006 at 11:54 PM
Very original indeed. Never seen such a thing like that before.
btw, perhaps you want to check this billboard too(which I posted in my blog several months ago: http://hermawan.typepad.com/blog/2005/10/is_it_just_a_bi.html).
It was placed somewhehre in India and won an award in Asia-Pacific Advertising Festival 2005 held in Pattaya Thailand....
Posted by: Hermawan Kartajaya | January 06, 2006 at 03:28 AM
Now that's a thick shake. Great find John.
Posted by: geno church | January 06, 2006 at 09:43 AM