Recently I riffed on Michael Levine’s BROKEN WINDOWS BROKEN BUSINESS book which applies the broken windows crime theory to business. Levine contends a broken window in business happens when someone isn’t paying attention to details and that these are telltale signs to customers that a business doesn’t care, that it is poorly managed, and or it has become too big and arrogant to adequately deal with little details.
I hate to point this out but Levine’s website has a major broken window –– he last updated his BROKEN WINDOWS BROKEN BUSINESS blog two months ago. (Ouch.)
Does Michael not care enough? Does he not know readers will draw wide-ranging conclusions based upon their perceptions of the inactive BROKEN WINDOWS blog? Is he too busy to adequately deal with little details in maintaining a blog to support his book? I wonder how long it will take Michael to fix his broken window.
what about the really odd embedded pop-up on the home page of his site, advertising a gambling site. Am I the only to see this? Yikes.
Posted by: Gary Stein | January 30, 2006 at 07:14 PM
There are TOO many business book authors out there that have a website set up for their publications, BUT don't update them after their books arrive to the stores.
(However, I did not get gambling site pop-up)
GS
Posted by: Gabriel Salcido | February 02, 2006 at 08:56 AM
Nice catch! I think this is simply a case of someone that really doesn't understand blogs, and thought 'hey I keep hearing about how blogs are hot, why don't we add one for the book?', and he likely left his 2 posts, got bored, and never thought about it again.
The devil is in the details, as they say.
Posted by: Mack Collier | February 02, 2006 at 12:30 PM