The Blogging Enterprise Conference

It’s about time a conference on business blogging came to a top-ranked creative class city like Austin, TX. On Wednesday, November 2nd, THE BLOGGING ENTERPRISE conference will invade the badlands of Central Texas.

This conference has been designed to offer attendees provocative, yet practical, ideas on how businesses can get smarter about using blogs, vlogs, and podcasts to better connect with customers.

Steve Rubel (MicroPersuasion blog) will kick-off the conference and Shel Isreal (Naked Conversations [blog | book]) will close the conference. And in-between … there will be panels on Citizen Marketing, Anticipating & Managing the Blogstorm, and Using Blogs to Position Businesses as Thought Leaders.

[Psst … I’ll be sharing some Brand Autopsy wit and wisdom as a panelist on the Using Blogs to Position Businesses as Thought Leaders discussion.]

Come join us at THE BLOGGING ENTERPRISE Conference. The registration fee is only $170 and by attending … you’ll be the first on the blog block to receive a copy of NAKED CONVERSATIONS.

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Links:

Conference Agenda

Speakers List

Online Registration

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Comments

[RichW]

John,
Looking forward to finally meeting you. I feel like I'm the complete oddball panelist as a small retailer. Will be interested in your thoughts since I'm there mostly to discuss my little indie coffeehouse blog and not my tradeshow biz.

[jbr]

hey, thanks for the heads up! had no idea something like this was heading our way.

[Jeff Johnson]

John:

Good job at the blogging enterprise meeting. I'm a branding guy too, and was the one that asked the question about weighing the risks of content control versus uncensored blogs. As one who has spent a career creating brands, I still struggle with the idea that if I create a blog, anyone in my company can add to it, and anyone outside can too.

One of the presenters at the meeting said that the old communication paradigm was that companies had the same message in brochures, Press releases, Web, etc., and this paradigm is dead. But what about the time-tested technique that "repetition builds retention." A blog post is a moment in time. How can you build a brand using point in time, one-off comments?

Jeff