Starbucks Tribal Knowledge

I’ve had Starbucks Tribal Knowledge on my mind lately. So much so I’ve begun to write down the many marketing and management lessons I learned from my years working inside Starbucks.

What exactly is Starbucks Tribal Knowledge, you ask.

Well … it’s the pithy quote uttered by a respected Starbucks executive. It’s a mantra used by Starbucks project groups to bring forth passionate followership. It’s ‘A-ha moments’ from successful (and failed) projects. It’s company campfire stories passed down from one generation of Partners to the next. It’s poignant. It’s thought-provoking. It’s actionable.

It’s what built Starbucks the business and Starbucks the brand.

Beginning Monday, I’ll share some of this Starbucks Tribal Knowledge in a series of posts on Brand Autopsy.

Comments

[Donna-Lee]

ah John...

Although the marketing of Starbucks is commendable... it never ceases to amaze me that their coffee is not. But I suppose that their success is not in a straight cup of coffee but rather the specialty coffee drinks that people are spending exorbitant amounts for...

I wonder if people will ever realize how much those drinks are costing them?

I also have a successful coffee shop. I have a customer that comes to my shop 3 times a day for a $3 drink, 4 days a week.
Look how much of her money I am getting!

Imagine what she could do with her yearly expenditure on her coffee drinks just at my shop! The other 3 days a week she goes to another shop closer to her home!

I will watch your postings here.

[Craig]

Brilliant! Some of the best corporate training material I have ever read.

Thanks for sharing it.