I’ve had Starbucks Tribal Knowledge on my mind lately. So much so I’ve begun to write down the many marketing and management lessons I learned from my years working inside Starbucks.
What exactly is Starbucks Tribal Knowledge, you ask.
Well … it’s the pithy quote uttered by a respected Starbucks executive. It’s a mantra used by Starbucks project groups to bring forth passionate followership. It’s ‘A-ha moments’ from successful (and failed) projects. It’s company campfire stories passed down from one generation of Partners to the next. It’s poignant. It’s thought-provoking. It’s actionable.
It’s what built Starbucks the business and Starbucks the brand.
Beginning Monday, I’ll share some of this Starbucks Tribal Knowledge in a series of posts on Brand Autopsy.
ah John...
Although the marketing of Starbucks is commendable... it never ceases to amaze me that their coffee is not. But I suppose that their success is not in a straight cup of coffee but rather the specialty coffee drinks that people are spending exorbitant amounts for...
I wonder if people will ever realize how much those drinks are costing them?
I also have a successful coffee shop. I have a customer that comes to my shop 3 times a day for a $3 drink, 4 days a week.
Look how much of her money I am getting!
Imagine what she could do with her yearly expenditure on her coffee drinks just at my shop! The other 3 days a week she goes to another shop closer to her home!
I will watch your postings here.
Posted by: Donna-Lee | October 05, 2005 at 11:51 AM
Brilliant! Some of the best corporate training material I have ever read.
Thanks for sharing it.
Posted by: Craig | October 13, 2005 at 11:56 AM