Scott … that guy with the nametag … has started an interesting conversation about what the most important word is in marketing. I say AUTHENTICITY. Seth says RESPECT.
What say you? Share your word on Scott’s blog.
September 01, 2005
johnmoore (from Brand Autopsy)
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
What about TRUTHFULNESS? I don't buy into this idea that marketers should be liars. Lying is both inauthentic and disrespectful.
But then the person who wrote the book proclaiming marketers are liars is a marketer. QED!
Posted by: Adrian Savage | September 01, 2005 at 07:43 PM