If you notice on the left-hand column of this blog, I have links to my Brand Autopsy Marketing Practice business which includes a video sample of my Starbucks Tribal Knowledge presentation.
Nikolay Nedev, reader of this blog and owner of Bulgarian-based MTR-Design, recently streamed my sample presentation video. After viewing it, he sent me a note graciously offering to convert my video to flash. How could I turn that offer down? Couldn’t.
So … thanks to MTR-Design, my sample presentation video is now available in flash.
Here’s wishing MTR-Design much positive juju!!!!!!
Watch (and listen) to these, everyone.
I'll comment on the first one:
Don't know if anybody (including John) would agree with me on this -- but as I watched Starbucks grow and become a phenomenon, I was shocked by their logo. I thought it sucked. I still think it sucks. It's a real nothing logo -- sort of wishy-washy. It's been cleaned up a bit since the original logo - but is still rather bland and unattractive. (I do admit that I always loved the name 'Starbucks.')
But guess what. Echoing Mr. Moore -- Starbucks was too busy creating a business to worry about their logo.
So how important is a good or great logo? It's sort of important. But there are more important things to think about.
Posted by: Chuck Nyren | September 02, 2005 at 12:41 PM
Well ... I can't rag on the Starbucks logo. Yeah, it's complicated. But the green dot says a lot. Dig?
So many logos are too clean ... too pristine ... too sharp ... too perfect. Sometimes imperfection is perfection. Double dig?
Besides ... logos are over-rated. A business matters more than its logo. Triple dig?
Posted by: johnmoore (from Brand Autopsy) | September 02, 2005 at 10:16 PM