September 27, 2005

FIRST IN THIRST | BBBT #10

Welcome to the second stop on the Business Blog Book Tour #10. We’re discussing Darren Rovell’s FIRST IN THIRST: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon.

Betcha hadn’t thought much about the business success story of Gatorade … I hadn’t. However, Darren Rovell has and he has unearthed a great business story in Gatorade.

In FIRST IN THIST, Darren traces the roots of Gatorade from a University of Florida laboratory to being recognized as one of the 100 best brands of the 20th century. To get a taste for the Gatorade story, I highly recommend you read the book’s introduction [pdf].

For this tour stop, we’ve prepared an audio blog and two posts. Enjoy…

  • Inside the Bottle | an audioblog interview with Darren Rovell
  • Bathing in the Gatorade Bath | learn why Gatorade had the discipline not to over-market the iconic Gatorade Dunk
  • You Gotta Seed to Believe | learn how Gatorade seeded the market with influentials

    • Sep 27, 2005 7:48:00 AM | AudioBlogs, Business Book Musings

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    Inside the Bottle DOWNLOAD AUDIOBLOG HERE [10:48 minutes | 7.6 MB] Book: FIRST IN THIRST: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon Audioblog Abstract: Gatorade’s dominance is a direct result of its purpose-driven ways to enhance an athlete’s performance....
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    johnmoore (from Brand Autopsy)

    As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

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