Welcome to the second stop on the Business Blog Book Tour #10. We’re discussing Darren Rovell’s FIRST IN THIRST: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon.
Betcha hadn’t thought much about the business success story of Gatorade … I hadn’t. However, Darren Rovell has and he has unearthed a great business story in Gatorade.
In FIRST IN THIST, Darren traces the roots of Gatorade from a University of Florida laboratory to being recognized as one of the 100 best brands of the 20th century. To get a taste for the Gatorade story, I highly recommend you read the book’s introduction [pdf].
For this tour stop, we’ve prepared an audio blog and two posts. Enjoy…
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