WOMMA has given me something to talk about -- a preview copy of THE BIG MOO, Seth Godin’s new collaborative book effort. Gotta hand it to the Word Of Mouth Marketing Association for practicing what they preach. I reckon membership really does have its privileges.
I rifled through THE BIG MOO last night and found it to be a breezy read. Breezy because each of the 72 short and snappy stories elicit winds of change ideas. Seth invited 32 business thinkers who inspire him to inspire us. The group of 33 contributed essays to encourage us to remarkabalize whatever it is we do.
Confused by the name THE BIG MOO? According to Seth, “A big moo is the extreme purple cow, the remarkable innovation that completely changes the game. Yes, a purple cow is what you need, but the big moo goes a step further. In order to grow at the pace the markets demands, you and your colleagues must find the big moo, the insight that is so astounding that people can’t help but remark on it.”
Since remarkable things get remarked about … learn how Seth is remarkabalizing THE BIG MOO.
ELICIT -- not ILLICIT
Posted by: david | August 20, 2005 at 01:32 AM
yep ... my bad ... change made. My fourth grade teacher, Mr. Friendell, would be so disappointed in me for using 'illicit' when I should have used 'elicit.'
Plus ... this explains why I haven't heard from my mother (a former elementary school teacher) in a few days. She's probably too embarrassed to talk to me because of my grammar gaffe. (Sorry Mom. Please call. I made the correction and didn’t have to use ‘white-out.’)
Posted by: johnmoore (from Brand Autopsy) | August 20, 2005 at 11:00 AM