Planning to attend AD:TECH Chicago next week? If so, let connect. I shouldn’t be hard to find at the Conference as the smock will be in full effect. (Go ahead, email me -- john(at)brandautopsy.com.)
If you are going to AD:TECH ... don’t dart out without attending the last panel discussion of the Conference. It’s at 4:15 on Tuesday with Ben McConnell (Creating Customer Evangelists), Paul Rand (Ketchum Chicago), and Promise Phelon (Phelon Group) as the panelists. I’m serving as moderator and together, we will address the following aspects of Word of Mouth Marketing:
Explaining how/why regular consumers are becoming “citizen marketers” and how some companies are encouraging and benefiting from their actions
Identifying and managing the Determined Detractor factor
Discussing what Word of Mouth Marketing looks like when all hell breaks loose and how to put the pieces back together
I dropped in on AD:Tech San Francisco and wrote up this report about my experience there: http://chittahchattah.blogspot.com/2005/04/my-morning-at-adtech.html
Posted by: Steve Portigal | July 08, 2005 at 11:03 AM
Well, I nearly signed up and started making my travel arrangements, but circumstances didn't allow me to make this one.
Are you planning on giving a review like you did for the WOMMA Summit?
Posted by: Dustin | July 11, 2005 at 12:57 PM
Dustin ... I'll post some takeaways but not near as much as I did with the WOMMA Summit.
For a blow-by-blow account of ad:tech Chicago, check out the ad:tech blog
Posted by: johnmoore (from Brand Autopsy) | July 11, 2005 at 02:12 PM
Thanks for the link John, but so far the posts haven't been as insightful as yours from the WOMMA Summit. Pretty surface-level stuff, but maybe I'm expecting too much.
Posted by: Dustin | July 11, 2005 at 05:19 PM
Surface level. That describes much of what I am hearing at ad:tech. Since I’m more into 'touchology' than technology, the Monday breakouts were not that interesting to me.
However, I did resonate with Jeff Bell’s opening keynote address. Jeff’s angle is that we are on the precipice of Marketing Renaissance … a New Age of Engagement. In his presentation he implored, “Our obsession with control has got to end.” Good stuff.
I’ll probably blog a bit about Guy’s Keynote but the ad:tech blog seemed to cover that one in detail. (Not sure I have anything meaningfully different to add.)
Tomorrow there are breakouts dealing with Blogs and Word-of-Mouth marketing so I expect to be more engaged to take copious notes.
Posted by: johnmoore (from Brand Autopsy) | July 11, 2005 at 07:01 PM