Brand Autopsy: Another Take on Ann Taylor

July 27, 2005

Another Take on Ann Taylor

Holly Buchanan, from the Marketing to Women Online blog, has got some HMOs (hot marketing opinions) about Ann Taylor dialing up 1.800.STEREO.TYPE for its persona descriptions.

Read > Learn > React > LINK.

Jul 27, 2005 8:51:45 PM

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Tailoring the Ann Taylor Brand The following post is an abstract of a Wall Street Journal article titled, Once a Bellwether, Ann Taylor Fights Its Stody Image. [article link (sub. req'd.) | July 12, 2005] What happens when a little sister brand supplants the older...

Say it isn’t so TiVo TiVo is touting its new ad tagging feature allowing advertisers to insert a branded icon into their commercials. Viewers will now have the opportunity to click on the ad tag to learn more about the product being advertised. This ad...

johnmoore (from Brand Autopsy)

As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

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Brand Autopsy

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July 27, 2005

Another Take on Ann Taylor

johnmoore (from Brand Autopsy)

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