July 03, 2005
johnmoore (from Brand Autopsy)
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
Ha! Had to laugh at "Playbull." If there's anyone in the world that's overprotective of their brand name it's Playbill. We had a show (client) once called "My Big Gay Italian Wedding" and made the programs look like Playbills but called it "Gaybill." They put a cease and desist order on us in a big hurry. Also, Forbidden Broadway is managed by a company called "Playkill," which is appropriate if you know anything about the show; it parodies big Broadway shows that need to be taken down a notch or two. Thanks for Marketing Masterpiece Theatre...the content is every bit as good as the title is funny.
Posted by: Richard | July 04, 2005 at 01:28 PM
Uh-oh. BA has a copy of my book.
I'm in big f******g trouble...
Posted by: Chuck Nyren | July 04, 2005 at 04:41 PM
Egads. I didn't mean to disrespect Fox's EXCELLENT chapter on not using personal pronouns instead of a company/brand name in marketing copy. It's spot-on in my book. Maybe this is a case where my goofiness gets in the way of a dang good message.
Posted by: johnmoore (from Brand Autopsy) | July 05, 2005 at 01:34 AM
I was half-kidding. Atlhough I did do some copywriting/advertising for a company where the corporate first-person worked -- although as a rule I agree that it doesn't.
And regarding interpretive reading -- it's a sore subject with me because there's been talk of a talking book made from mine, and I'm insisting that I do it -- although I don't want a talking book. I'm probably wrong. There should be one.
Maybe they'll hire you. Can you do Mickey Mouse or Donald Duck? (I know you can do Goofy...)
Posted by: Chuck Nyren | July 05, 2005 at 09:10 AM
Your use of the term "Masterpiece Theater" isn't that a potential copyright infringement?
Posted by: jeremy chou | July 05, 2005 at 03:17 PM
Jeremy, does my Masterpiece Theatre interpretation meet the legal standard for parody?
Posted by: johnmoore (from brandautopsy) | July 05, 2005 at 04:47 PM
Parody allows you to make fun of a copyright or in this case, the trademark. It all depends on the confusion factor for readers balanced by the public interest in free speech. In this case, I doubt that your reading - although quite brilliant - would lead to any confusion.
*Please do not take the above as any type of legal opinion or advice of counsel. Thanks - J
Posted by: jeremy chou | July 05, 2005 at 06:35 PM
A good angle on podcasting for business subjects.
I laughed, I cried, I changed the copy on my website!
Posted by: Dave J. | July 12, 2005 at 01:30 PM