Don’t sleep on Dave Pollard’s chewy ideas for getting blogs in the Long Tail discovered. Smart thinking went into his Blog Jacket and Amazon Blog Catalogue ideas …
Blog Jackets: Something analogous to book-jackets, that would contain the kind of information readers want to know when they first stumble upon a new blog -- author bio, overview of blog content, what makes your blog unique, intended audience, reader endorsements, and blog traffic data.Amazon Blog Catalogue: No slight intended to existing blog directories, but I think we need to get Amazon, the cataloguers of all things written, to add blogs to their listings. Why should they do so? Because blogs have become a major source of book reviews and book referrals, publicists for what Amazon sells. Because it would complement what they already do, bring them more traffic and provide another valuable service to their customers. Because they could add a level of professionalism and standardization to the cataloguing of blogs that is currently missing (International Standard Blog Numbers?)
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I've noticed two podcasts yesterday that were offering samplers/intros on their websites. The choice to subscribe to a podcast is that much more than a blog that this is a great idea.
I've been thinking of adding something like a blog-jacket. My primary motivation would be to introduce them to Bloglines so that they would know how to subscribe to my blog. I get some emails that say "ahh, so this is what a blog is". If they only knew...
Posted by: Dave J. | June 16, 2005 at 09:12 AM
Excellent ideas! Thanks for sharing.
Posted by: Phil Gerbyshak | July 18, 2005 at 12:38 AM