No, really... What is blogging doing to help marketing? Customer communications? Innovative ideas? How is it helping tell the story?
What types of marketing advances are being accomplished? How are we helping ourselves?
THE POSITIVES
INFORMATION SHARING
Blogs have offer marketers a way to exchange thoughts to a broader group of folks than normally could be reached. We've formed little town centers... gathering spots... each with their own set of topics.
ONLINE NEWSLETTERS
We've created online newsletters where editors can share their perspective on a topic, link to those who are like-minded, and challenge those who disagree.
BROADER PEER BASE
We're able to meet and discuss topics with folks from around the globe. Normally you would only be able to reach folks at your own company... or professionals you'd meet at a conference... or at professional organization meetings. Blogging is a nice way to network.
These ways of connecting are great. They allowed us to broaden our peripheral vision...
But...
THE QUESTIONS
TALKING TO OURSELVES
We've formed small communities, but we're still talking to ourselves... I feel like we've formed on-line clicks... A new version of chat rooms. Other than sharing stories in our own group... What are we doing to share our perspective outside of our group? (If you're not in the chat room, you'll miss the conversation).
ARE WE MAKING A DIFFERENCE?
But HOW is blogging helping us? Our profession? Most effective groups have found ways to organize themselves... form some rules... create process... ensure different folks have different roles... drive a common vision among the group. Should we be better organized either as individuals or as a whole?
I'm not suggesting that we have to unite and lose our individuality... But what are we currently accomplishing? We seem like armchair quarterbacks... back-seat drivers... We view the world from behind out keyboards and make observations and ponder to one another...
What can we do to make ourselves more productive? How can we best use this new tool?
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