I've already shared my takeaways from the WOMMA Summit 2005. Now ... you can develop your takeaways by viewing the presentations (for free) and listening to the presentations (for a fee).
Must see presentations include:
State of the Industry
Andy Sernovitz, CEO of WOMMA
LINK to pdf
Word-of-Mouth Overview
Dave Balter, BzzAgent CEO
LINK to pdf
Ethics in Word of Mouth Marketing
Andy Sernovitz, CEO of WOMMA
LINK to pdf
Measuring Word of Mouth
Jonathan Carson, BuzzMetrics President & CEO
LINK to pdf
State of Word of Mouth -- Consumer Perspective
Ed Keller, CEO of NOP World
LINK to pdf
Consumer Empowerment and Word of Mouth
Pete Blackshaw (Intelliseek) & Jim Nail (Forrester Research)
LINK to pdf
10 Questions Marketers Should Ask
Emanuel Rosen, author of "The Anatomy of Buzz"
LINK to pdf
Creating Customer Evangelists
Jackie Huba, co-author of "Creating Customer Evangelists"
LINK to pdf
Are they actually free - they appear to be encrypted...
Posted by: Byron Gaum | April 14, 2005 at 11:20 AM
Byron ... when you go to the WOMMA site be sure to CLICK on the name of the presenter for the presentation slides you want to view. That should solve your problem.
WOMMA didn't make it too user-friendly for folks to look at the presentations ... that's why I repurposed the links on this site.
Posted by: johnmoore (from brandautopsy) | April 14, 2005 at 11:57 AM