Viralmentalist. That’s the term South Carolina teens use to describe their anti-smoking activist community. It’s an offshoot from the Brains on Fire agency created Rage Against the Haze anti-smoking campaign. The term ‘viralmentalist’ didn’t come from an agency copywriter. It came from the kids. That’s even cooler.
March 31, 2005
johnmoore (from Brand Autopsy)
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
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