Marketing Metaphor Melee

Just when you thought there wasn’t another metaphor left to describe the way marketing happens, someone offers up a new marketing metaphor.

The latest one comes from Greg Stielstra (Zondervan Publishing) and his concept of PyroMarketing. During a panel discussion, Greg walked us through how activating great marketing is like starting a great fire. First, one has to “gather the driest tinder.” Then one must “touch it with a match,” “fan the flames,” and “gather the coals.”

Ugh.

But wait, his metaphor works pretty darn well. It works well enough that the book -- PyroMarketing -- will be published this year. You can download a version of the presentation he shared at WOMMA by clicking here (.pps) and be sure to download the presentation script (.pdf).