While Guy Kawasaki is still Apple to the core, he is tired of defending Apple, hypothesizing about Apple, and answering for Apple. This after being asked about his thoughts on why Apple is suing their evangelists for leaking information and why there are no Apple bloggers of note compared with the many notable Microsoft bloggers.
March 31, 2005
johnmoore (from Brand Autopsy)
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
Nah, Apple sued bloggers who leaked info. Yes, this will dissuade some, but surprise product launches really get Apple its attention - and people keep speculating about 'the next big thing' from Apple - boosts its image.
There mite be many Microsoft bloggers, but there are many die-hard Apple fans too. Weigh them!
Posted by: Mike | April 11, 2005 at 08:45 AM