Greater the Promoters, Greater the Growth

If you need analytical ammunition to better champion the allocation of funds to implement evangelism marketing tactics, share Frederick Reichheld’s Harvard Business Review article titled The One Number You Need to Know with your company’s left-brain naysayers.

This article was mentioned throughout the conference and it’s a great read for any marketer interested in quantifying the sales impact of evangelical customers. Click here to read a vintage Brand Autopsy post on the article and for a link to purchase the article.