Here's a recent find... Doug Hall... founder of the Eureka Ranch, innovationist, entrepreneur, and author ("Jump Start Your Business Brain", and other books...) has developed what he calls Book Activated Training - a training presentation to support his book "Jump Start Your Business Brain." Posted on-line, his ready-to-go training session - a robust 9MB 110-slide PowerPoint Training Seminar is readily available if you want to help your organization jump start their brains.
Doug, using the honor system, asks if you use the training to purchase a copy of the book for each of the participants.
Great idea. It's basically presentation shareware.
A win-win for everyone...
a) It makes it easier for changemakers to sell-in to their organization the ideas found in the book...
b) It drives book sales for Doug by making the book more usable and practical.
While not technically free, reality is... if you like the book enough to roll the ideas to your organization, you're going to be buying it for your entire team anyhow... (thus meeting Doug's usage request).
Even better, Doug offers audio versions of his books for free - no strings attached.
Why?
In his words...
Friends have asked me why I'd give away my secrets, my audio books, etc. The reason is simple-it's the right thing to do.
It's a belief that I picked up while kicking around in juggling circles. The philosophy among jugglers is "If I teach you a trick and you teach me a trick, we are both enriched."
And Doug Hall is podcasting his Brain Brew radio show plus his Soapbox soliloquy segment. Click here for the download on the downloads.
Posted by: johnmoore (from brandautopsy) | February 17, 2005 at 02:35 PM
soapbox soliloquy segment - try saying that with a mouth full of crackers...
Posted by: Brand Examiner Paul | February 17, 2005 at 03:05 PM
I think it's a fascinting deck...very impressive thought, releasing it. But the deck itself is two years old...how relevant can it be in their line of work? I am sure the Eureka folks have AT LEAST two more generations of the same presentation at this point. So he mine as well give it away, because if everyone is biting your style...Eureka will have to grow and re-invent themselves and their methodologies anyway. So...in a culture that moves as fast as ours...this is the "old-school" of their abilities.
Posted by: a.brain | February 21, 2005 at 04:37 PM