January 30, 2005

SF Chronicle: Super Bowl Advertisers Walk on Eggshells

George Raine, of the San Francisco Chronicle, writes about the 2005 Super Bowl advertising shenanigans and in this article, he mentions Go Daddy and references the Brand Autopsy blog.

If you’re looking for the Brand Autopsy posts on Go Daddy’s decision to advertise during the Super Bowl … click on the following links:

No Go Daddy No!
We make our case for why Go Daddy shouldn’t spend $2.4 million on a Super Bowl ad. Go Daddy’s CEO, Bob Parsons, states his case for the ad in the comments section.

Daddy’s Other Options
Brand Examiner Paul gives Go Daddy a slew of other marketing/publicity ideas to spend their $2.4 million on.

Jan 30, 2005 12:43:23 AM

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johnmoore (from Brand Autopsy)

As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

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