January 10, 2005

NY TIMES: Super Bowl Advertisers on the Alert

UPDATED| Refreshed the NY Times article link on Jan. 18, 2005

Stuart Elliot, of the NY Times, writes about the 2005 Super Bowl advertising shenanigans and in the article (reg. req’d), he mentions Go Daddy and references the Brand Autopsy blog.

If you’re looking for the Brand Autopsy posts on Go Daddy’s decision to advertise during the Super Bowl … click on the following links:

No Go Daddy No!
We make our case for why Go Daddy shouldn’t spend $2.4 million on a Super Bowl ad. Go Daddy’s CEO, Bob Parsons, states his case for the ad in the comments section.

Daddy’s Other Options
Brand Examiner Paul gives Go Daddy a slew of other marketing/publicity ideas to spend their $2.4 million on.

Jan 10, 2005 11:00:51 AM

1 Comment

mark

Money corupts

Posted by: mark | January 25, 2005 at 08:10 PM

The comments to this entry are closed.

NEXT POST
The Dark Room Magic of NPR Have you wondered how everyone on National Public Radio (NPR) sounds so smooth, so perfect … and so amazingly articulate? I have. And thanks to John Solomon of NPR’s On the Media, we now know the dark room magic tricks...
PREVIOUS POST
The Hidden Value of a Super Bowl Commercial “Great advertising can inspire like no internal memo can.” Scott Bedbury former Sr. VP of Marketing at Starbucks (1995 to 1998) I was reminded of this quote* after reading comments from a few Go Daddy employees emphatically defending their company’s...

johnmoore (from Brand Autopsy)

As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

The Typepad Team

Search

My Other Accounts

Recent Comments