Beginning Monday, the Business Blog Book Tour (BBBT) revs up its engine for an online junket discussing Category Killers: The Retail Revolution and Its Impact on Consumer Culture (Robert Spector).
Brand Autopsy will be hosting Robert and his new book, Category Killers, on Wednesday. The complete BBBT schedule is as follows:
January 24 | A Penny For…
January 25 | 800-CEO-READ
January 26 | Brand Autopsy
January 27 | Brand Experience Lab
January 28 | Learned on Women
If you want to get more out of the Category Killers BBBT, I encourage you to read this excerpt which appeared in the Seattle Times. Or, for those suffering from time fatigue, you can simply read the following inside front cover copy:
In Category Killers, veteran journalist Robert Spector explores the rise of retail's reigning disruptor: retailers who seek to dominate a distinct classification of merchandise and wipe out the competition. Based on decades of research and investigative reporting, Spector vividly recounts how "category killers" from Toys 'R Us and Home Depot to Wal-Mart and Costco have ingeniously rewritten the retail playbook and, in the process, profoundly altered cultural and economic factors from migration and traffic patterns to legislation and taxation to wages and jobs.
Spector traces the rise and influence – for better and worse – of category killers from pioneer Toys R’ Us to Home Depot to Starbucks. He also examines the impact of warehouse clubs like Costco and Sam’s Club, and every retailer’s ultimate nemesis, Wal*Mart.
About the Author:
Robert Spector is a seasoned business journalist, retail expert, and international speaker on customer service and corporate culture. He is the author of four previous books including The Nordstrom Way and amazon.com: Get Big Fast.
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