While reading a magazine article about marketers working to hit magical (and some might say mythical) media numbers with their big-budgeted advertising campaigns, I jotted down the following:
Reach/Frequency
Remarkability | Fanaticism
December 17, 2004
johnmoore (from Brand Autopsy)
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
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