This has to be the worst 8-sheet billboard creative I’ve ever seen. There are at least 20 different design/copy elements in this billboard. Schizophrenic indeed.
December 09, 2004
johnmoore (from Brand Autopsy)
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
So... let's pretend I'm interested in this topic... I'm on the highway... or even a side road going 45 MPH...
Is there anyway I can get any information off of this?
I think that the type size here on the blog probably approximates what it would look like 1000 or 500 feet away...
It's a bummer they've wasted their money on this exectution this way.
Posted by: Marketing Medic Paul | December 10, 2004 at 08:38 PM
The billboard is pretty bad. But not the worst.
The worst is:
http://www.biztactics.com/images/illiterate-billboard.jpg
:)
Posted by: Ankesh Kothari | December 12, 2004 at 08:23 PM
Even sitting at my computer, I'm having a pretty difficult time reading this advertisement. It Seems to me that there are more productive ways to get the message across.
Posted by: mark | December 18, 2004 at 03:45 PM
It's good they put two phone numbers on the board as I'm not sure which of me will make the call.
Posted by: geoff | March 12, 2006 at 11:32 PM