Bzzing Tom Peters

Tom Peter’s latest book, Project04: Snapshots of Excellence in Unstable Times, is a collection of his “most passionate, thought-provoking lists, essays, and rants.”

Okay … it’s not really a book. It’s more like a booklet – a booklet of Tom’s most urgent and bombastic ruminations.

In fact, it reads much like Re-Imagine. However … Re-Imagine is Venti-sized and Project04 is an intense double-shot of Tom's ‘change now or risk becoming irrelevant’ strategic business thoughts served in a more manageable demitasse cup.

All in all … really good stuff. But neophyte Peters readers beware as full-on Tom is an acquired taste. (Like Barbeque Tempeh Sticks, dig?)

You can get your copy of Project04 here … but it’ll cost ya $10 plus change for S+H.

I got my copy free for being a BzzAgent. (Yep, I am shilling TP for some BzzPoints BABY!!! Seriously … I don’t need no freakin’ BzzAgent BzzPoints to ‘bzz’ TP and I ain’t giving TP digital ink for some quid pro quo reciprocation. I'm giving Tom Peters some Brand Autopsy digital ink cause he has smart things to say. 'Nuff said.)

But wait … you don’t need to spend $10+ to get a copy of Project04. And you don't need to be a BzzAgent to get yourself a free version of Project04.

Thanks to Peters’ prolific online ways, you can make a 'free' homemade version of Project04 by filling up your printer with paper, visiting the sites embedded in the chapter titles below, and hitting print over and over again. Have fun compiling your very own Project04.

Tom’s 60 TIBS (This I Believe)

Success Business’s Dozen Truths (Tom’s Thirty-Year Perspective)

Hands That Shape Humanity

Tom Peters’ Off-Shoring Manifesto/Rant

Re-Imagining Leadership: The Big Eleven

Pity the Poor Brown: Tom Peters Challenges Jim Collins, for Better or For Worse
In this chapter, Peters compares and contrasts his business ruminations with Collins’ “Good to Great” and “Built to Last” business strategy writings. (After much searching online, I could not locate a copy of this article.)

Excellence: I’ll Know It When I See It
Tom’s defines ‘excellence’ in 15 ways which first appeared in an issue of Oprah’s magazine. (After much searching online for this … I could not find a copy.)