This entry from my KUT Pledge Drive Blog seems appropriate for a duplicate post on Brand Autopsy.
{For background purposes}
If you listen to public radio, you’ll hear on-air announcers refer to their audience as listener supporters. Since public radio is dependent upon financial support from its listeners, it needs as many listeners to be ... listener supporters.
While public radio stations have many mechanisms in place for listeners to support the station, they do not have enough mechanisms for listeners to PROGRAM the station.
At KUT-FM in particular, they rely on 70% of their operating budget from listeners and businesses. However … to my knowledge … the station does not have enough systems in place to give the listener supporter more say in which programs the station airs and at what day/time the program airs.
With that said … on the KUT Pledge Drive Blog, I posted the following blog entry…
Okay … so we’ve heard and seen that 70% of KUT’s funding comes from listeners and businesses. And we’ve also heard that KUT has 180,000 unique listeners and 15,000 listener supporters.
What if we, the 15,000 listeners who financially support KUT, were given the opportunity to program KUT?
That’s right … what if we, the listener, were given the authority and the opportunity to choose which programs we want to hear on KUT and when we want to hear them? I’d say, “Right on!”
If you had such an opportunity, which current programs airing on KUT would you keep, delete, or modify? And what programs would you add?
I’ve taken the time to program MY KUT and if you click here, you can view MY KUT by uploading this Excel file (embedded links included). Or, you can scroll to view MY KUT programming schedule by daypart.
MORNINGS:

MID-DAYS:

AFTERNOONS:

EVENINGS & OVERNIGHTS:

You too can be a public radio “freak” and program your very own public radio station.
To do so ... I suggest you begin by visiting this site for a long list of programs available to public radio stations and vist KUT's current program schedule. And by all means, feel free to share your programming schedules/thoughts with us on the KUT Pledge Drive Blog.
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