The Java-Log is the first fire log made from coffee grounds. (Yes, you read that right … used coffee grounds.) It weighs 5 pounds, burns for up to three hours, produces 3x the flames of wood, burns 7x cleaner than firewood, and costs around $3.50.
Purple Cow-ing the fire log. Nice.
Further Learning:
Here's an interesting (?) coffee thing I came across in today's paper...
http://www.dreamship.com/kopi_luwak.htm is one page that describes Kopi Luwak
"However, there is one coffee that beats them all in uniqueness of flavor, rarity and strangeness of processing. This coffee, known as Kopi Luwak, is so rare that there is perhaps only as little as 500 Lbs of it available per year. The Uniqueness is reflected in the price and no other coffee even comes close. Kopi Luwak sells for $75 per quarter pound. This seems an unimaginably high price for a quarter pound of coffee but it’s the special "Processing" that makes it so incredibly rare.
Kopi Luwak comes from the islands of Sumatra, Java and Sulawesi which are part of the Indonesian Archipelago’s island chain. On these Indonesian islands, there's a small marsupial called the Paradoxurus. This marsupial is a tree-dwelling animal belonging to the Sibet family. Once regarded by the Indonesians as pests because they climb into the coffee trees and eat only the ripest, reddest coffee cherries. What these animals eat they must also digest and eventually excrete. Some brazen local gathered the beans, which come through the digestion process fairly intact, still wrapped in layers of the cherries' mucilage. The enzymes in the animals' stomachs, though, appear to add something unique to the coffee's flavor through fermentation. Yes the most expensive…the rarest coffee in the world is partially pre-digested and excreted by the Paradoxurus.
What began as, presumably, a way for the natives to get coffee without climbing the trees has evolved into the world's priciest specialty coffee"
Posted by: Steve Portigal | October 28, 2004 at 04:52 PM
MMMMmmmm … Kopi Luwak Latte.
Posted by: johnmoore (from Brand Autopsy) | October 28, 2004 at 05:26 PM
Interesting! I wonder if I can get a log in my favorite flavor--hazelnut. Or would that be burnt hazelnut?
Posted by: Troy Worman | October 28, 2004 at 11:08 PM
I've seen these here at the Starbucks offices in Seattle.
Being a company with high awareness and sensitivity to the environment, finding a way to recycle, reuse and reduce - of course, this would be an interesting idea.
Currently coffee grounds are recycled and offered to customers for use in their gardens.
Posted by: Brand Examiner Paul | November 01, 2004 at 12:39 PM