Vaughn Whelan & Partners (VWPA), the Toronto ad agency in question, has taken their campaign to hijack the Molson $30 million advertising account review pitch process to the web.
Visit projecthijack.com and you’ll read VWPA’s twenty-two point rant on why Molson should allow VWPA to compete against the four much-larger ad agencies in the review.
You can also watch the rogue commercial while visiting projecthijack.com
I still applaud VWPA’s moxie but I’m also appalled by it. Only time will tell if VPWA’s noisy actions will result in acquiring new business from advertisers.
It's all stunt and no substance, which is too bad because Vaughn Whelan & Partners missed a huge opportunity here. Even if Molson did not care for their work, others who admire their moxie would have. But no. The spot sucks. And willfully misleading the public (which is what airing the spot accomplished, among other things) is not something I, or anyone else I know, is going to get behind.
Posted by: David Burn | October 14, 2004 at 10:58 AM
I got my first web job using that method. I didn't post the work publicly, so there is a difference. Only the owner of the company could see it. I sent him a link, he checked it out, gave me the contract.
Posted by: Shannon J Hager | October 14, 2004 at 03:08 PM
Agreed. The spot was terrible. Too bad they thought out the strategy so well that they forgot about the creative.
Posted by: blaqenedwyte blog | October 14, 2004 at 04:42 PM