October 12, 2004

BOOK REVIEW: Confronting Reality

Confronting_reality_2My latest book review is up on the 800 CEO READ blog.

Along with some other bloggers, we are reviewing Confronting Reality: Doing What Matters Most to Get Things Right.

Here's a tease of my review ...

Does Confronting Reality suffer from sequelitis?

I ask because a few years back Larry Bossidy and Ram Charan wrote Execution, a business book best seller that focused on execution being THE critical element between strategic plans and their tactical outcomes. But now, the authors have come to the understanding that baking realism into a company’s business plan is more important than execution in achieving effective results.

[Click here to continue reading my review of Confronting Reality on the 800 CEO READ blog.]

Oct 12, 2004 1:00:00 PM | Business Book Musings

The comments to this entry are closed.

NEXT POST
Dissecting the Presidential Logos In an Op-Ed piece for the New York Times, Scott Dadich (Texas Monthly magazine creative director) dissects the 2004 Bush/Cheney logo and the 2004 Kerry/Edwards logo. [Click to read the article and to review the comparison graphic. (registration req'd)] Interesting...
PREVIOUS POST
Misplaced Moxie I applaud the moxie of Toronto ad agency Vaughn Whelan & Partners. But … I’d be appalled if I was a marketing executive at Coors/Molson. Yet another example of why the marketing/advertising profession is losing trust and respect ... from...

johnmoore (from Brand Autopsy)

As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

The Typepad Team

Search

My Other Accounts

Recent Comments