September 8, 2004 – New York, NY
The Williams+Moore ImagePower® study released jointly by the Brand Autopsy Marketing Practice and research firm Rock, Paper, and Scissors reveals how Brand Autopsy blog visitors perceive the two bloggers, Brand Examiner Paul and Marketing Medic Moore.
Rock, Paper, and Scissors conducted single-digit interviews among a representative sample of Brand Autopsy blog visitors who plan to visit the Brand Autopsy blog again and are familiar with both bloggers and their respective marketing ideology.
The results are startling as both bloggers are perceived by their readers to similar yet dissimilar. The only true similarity between the bloggers is they are both linked to comfortable shoes.
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