Hugh, over at gapingvoid, riffs off The Cluetrain Manifesto with The Hughtrain Manifesto. I hope Hugh further explores his manifesto because he makes some chewy statements within the Hughtrain:
A main tenant within the Hughtrain is the concept of kinetic interaction between customers and companies/brands. Or as Tom Asacker writes … it's about Customer Stimulation.
Recently, Seth Godin blogged about how the big and the small are colliding in business and confusing customers in the process. This big/small conversation reminds me of a poignant paradox:
The bigger you are, the smaller you must get.
Did you notice Laura Ries has started blogging? On her companion blog to the recently published book, The Origin of Brands, expect conversation about how divergence trumps convergence in the development of brands. For a primer on the “Origin of Brands,” read the PDF summary.
woo-hoo! blogged by one of the best marketing blogs out there! thanks =)
Posted by: hugh macleod | July 13, 2004 at 07:24 PM