Bravo BzzAgent

Dave Balter, BzzAgent president/ceo, continues to practice marketing transparency. Shaped by feedback from field BzzAgents and the healthy dialogue on the Brand Autopsy blog, BzzAgent has restructured their "One a Card" BzzCampaign.

In the comments section to my BzzAgent BuzzKill??? post, Dave writes …

Thanks so much for the energetic debate about the One of a Card BzzCampaign and BzzAgent. While we don't agree with all of the hypotheses, we appreciate the perceptions and - in the end - this type of feedback helps us learn how to build a stronger company.

I'm proud to announce that your opinions, and the voices of thousands of the BzzAgents, haven't fallen on deaf ears. We've worked with our client and have relaunched this campaign so that individuals may sign up without having to have the card. Why, because we know this is an inherently Bzzable product and one that is worth getting to know. The Official One of a Card Relaunch Announcement tells you more of the story.

Bravo BzzAgent for being transparent enough to engage in honest, open, and sometimes difficult conversations. Bravo.