June 09, 2004

Radio - on the Brand Autopsy Examining Table

Recently, Mark Ramsey’s Radio Nexus Blog featured my thoughts on how radio stations can adopt some of the marketing lessons I’ve learned at Starbucks and at Whole Foods Market. You can find those entries here and here. Or you can use the handy jump-list below to read my unabridged thoughts.

Un-commoditizing Radio
Marketing lessons radio can learn from Starbucks and Whole Foods

Reuse, Recycle, and Radio
When tried and true radio tactics become tired and trite

Radio Executive Role Play
John Moore assumes the role of radio station exec and outlines his approach

Radio Free Eureka
Free-range thoughts on radio as a free medium

Jun 9, 2004 11:03:43 AM | on Radio

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Radio Free Eureka Mark Ramsey asks: Radio is free ... how does that alter the challenge in getting new listeners? Just because one doesn’t have to pay money to listen to a radio station doesn’t make the challenge of getting new listeners any...
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johnmoore (from Brand Autopsy)

As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

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