Brand Autopsy: Joe Schmo and “Markets as Conversations”

June 20, 2004

Joe Schmo and “Markets as Conversations”

More and more evidence emerges to support the Cluetrain Manifesto’s contention of “markets as conversations.”

Exhibit Z100000001 … this week’s Business Week article on Blogging With The Boss's Blessing: More companies are helping employees to speak freely -- and bond with customers. (subscription required ... sorry)

Exhibit Z100000002 … the Schmo Blog from Spike TV. Enjoy.

Jun 20, 2004 8:43:52 PM

1 Comment

Here's a link to the BW article: http://tinyurl.com/3xwv5

Posted by: Constantin Basturea | June 21, 2004 at 10:56 PM

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johnmoore (from Brand Autopsy)

As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.

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June 20, 2004

Joe Schmo and “Markets as Conversations”

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johnmoore (from Brand Autopsy)

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