An anonymous scribbler in NYC defaced a row of iPod posters and in the process expressed his interpretation of the Apple ad campaign as a commentary on being alone and not being cool.
Click here for the Village Voice article and images.
As a marketingologist with the Brand Autopsy Marketing Practice, I give companies “Second Opinions” about the business and marketing activities they are currently doing or considering doing.
The i-ronic thing to me is that the author of the graffiti is pointing out users of iPods want attention. The graffiti-er is looking for that same attention in the form of “read my clever grafitti message.”
Posted by: Paul from Brand Autopsy | June 04, 2004 at 01:54 PM
Paul ... thanks for adding your perspective to Brand Autopsy. I've always valued your input.
Since the scribbler didn't leave a tag behind, maybe s/he doesn't crave the personal attention. Instead, s/he is craving attention for the message, not the person. Dig?
Paul, don't be shy ... visit Brand Autopsy more often.
Posted by: johnmoore (from Brand Autopsy) | June 04, 2004 at 03:10 PM
Maybe the scribbler works for Apple and wants to create some buzz about the ads. It worked.
Posted by: Rob | June 05, 2004 at 04:16 PM
Thanks for making me feel welcome, I'm going to have to add Brand Autopsy to my web bookmarks.
While the scribbler IS anonymous s/he, no doubt, shared with their friends. Then the Village Voice does a story. THEN, to top it all off, they received additional coverage on the infamous Brand Autopsy site.
Anonymous? Yes. But not an unknown.
Posted by: Paul (from Brand Autopsy) | June 05, 2004 at 04:47 PM
By the way... I think it was ROB, in the previous post, who did the graffiti. Why is he so quick to say 'maybe Apple did it?" Interesting.
Posted by: Paul (from Brand Autopsy) | June 05, 2004 at 04:49 PM
If I had seen those signs without your post below, I would have thought the vandal to be an Apple fan, or at least an aspirational fan eg. I need an iPod (I know how he feels), or a comment on their size and convenience (i-nvisible). But maybe that's just the point of view of an Apple addict.
Then I read the article (sorry), and it soesn't sound like anybody was trying to make any kind of serious comment at all. It sounds like boredom, i-nebriation or possibly a bored, inebriated rennaissance poet type of person with little income, just a wanderin' past with little else to do.
Ok, enough. I've both under and overthought this.
Posted by: D'ave | June 08, 2004 at 11:02 AM
Bonjour toute bonne stèk allez fé bour a zot et bour zot lariere bonne la moukate seulement le ipod les en forme
Posted by: loic | March 17, 2005 at 11:57 AM
I Need A Ipod To Feel Invisible. Stop Thinking and Start Listening....
Posted by: Ineda Pod | December 15, 2005 at 03:37 AM
Can somebody explain to me what pod stands for in iPod?
Posted by: Róger Madrigal | January 06, 2006 at 11:04 AM
can any body tell me i stands for in ipod
Posted by: harbeer berwal | February 01, 2006 at 05:07 AM
it stands for idiot like you
Posted by: fdsff | May 21, 2006 at 01:53 PM
i want an incredible ipod:D
Posted by: annabel leee | February 21, 2007 at 11:00 PM
what does "i" in ipod stands for and what does "pod" means?
Posted by: TedFed | September 01, 2007 at 11:56 AM
the "i" represents one's self (listening to music in this case). this is an subliminal message aimed at taking something universal and bonding, and twisting it into something individual and separating. this is the same reason why we see "my" yahoo, "my" space, "my" 106.7 FM, or "you" tube etc. these are subliminal warfare tactics that the negative elite put in place into our society. notice how instead of using "we", "our", and "us", "i", "my", and "you" are used. there is power in unity. don't mind me though... i'm just a crazy conspiracy theorist. i don't want to leave you guys with the problem and not provide you with a solution. that would be irresponsible of me. recognize the negativity but don't dwell in it and make it a reality. our consciousness is far more powerful than any bull shit thrown at us by the negative elite. take responsibility, meditate, look within, and free your mind.
Posted by: anthony | June 22, 2008 at 02:48 PM