Brand Autopsy: Free Seth Inside

Welcome. It's day two of the Business Blog Book Tour #3 and Seth Godin’s latest marketing book, Free Prize Inside, is on the Brand Autopsy examination table.

We will not attempt to summarize the book here … Seth has already done that by posting a book summary and comprehensive endnotes online. Instead, we will blog about aspects of the book that either resonated with us or inspired us. We emailed Seth to help clarify some of our thoughts and his comments will be interspersed throughout our blog entries.

So, take a few minutes to read Brand Autopsy's take on Free Prize Inside and hopefully, after reading our entries and the other entries on the BBBT#3, you will be compelled to buy, read, and use Seth's new book.

Below is a jump list of our Free Prize Inside blog entries:

The Free Prize of Free Prize Inside – It’s more than a marketing book … much more

When is it NOT a Free Prize? – Use... don’t abuse the term

Going Outside The (Pre-Defined Performance) Box – Champions make the best Project Managers

People Innovate, Not Companies – Power to the person and not to the R&D dept.

Make Something Happen – Stop doing boring stuff and start spreading ideas

Methods to Seth's Madness – The answers are in the questions Seth asks

Keeping Your Eyes on the Prize – The conversation only begins with Free Prize Inside

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If you are visiting Brand Autopsy for the first time , you might be wondering who we are. This blurb should quell your curiosity.

During the day, Paul works for the world’s largest coffee retailer and johnmoore works for the world’s largest natural/organic grocer. At night, we dissect and discuss all things marketing. As marketing coroners on Brand Autopsy, Paul is the examiner and johnmoore is the investigator. Together, we riff about marketing that thrives and marketing that dies. [Void where prohibited. Not valid with other offers. No purchase necessary. Toe tags not included.]